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In 2007, Brent Cusick will be
racing in the DWARF CAR DIVISION at Ventura, Bakersfield and Perris
Raceways on dirt tracks. In 2007 without question will be Brent’s most
successful year to date, and we would like to invite you to be a part of
that success. In 2006 Brent raced a Nascar King Taco Super Truck at
Irwindale Speedway and now will be racing on dirt to continue his
career.
Quite simply, our sponsors will get far more than a rolling
billboard, they will be featured in a racing documentary as well as one
of the leading monthly automotive enthusiasts magazines. We are
searching for the right Advertising Partners who wish to make a
substantial impact in the Western United States in the DWARF CARS. These
high-horsepowered cars travel at high speeds around ¼ to ½ mile banked
dirt ovals
Consider sponsoring our team, making your company even more
successful! Be part of our winning team! We won’t let you down, so take
advantage of a moving billboard for advertisement and watch the most
exciting racing with Sprint Cars on the dirt.
DWARF CAR FAN BASE AND DEMOGRAPHICS
The RACECAR fan base is younger, more affluent than the U.S.
population and is spread coast to coast 58% of DIRT TRACK FANS are
between the ages of 18-44. 42% of Racing fans earn $50,000 + per year
Fans can easily identify with the drivers. In the U.S., there is no
activity more universal than driving an automobile. Auto racing is
“live” for approximately 10 months per year offering fans and sponsors
many opportunities.
Fan loyalty to RACING sponsors has increased significantly. Fans
are now three times as likely to try and purchase a DIRT TRACK CAR
sponsor’s products and services. Fans are 94% more likely to have
positive feelings about RACING sponsors.
51% of the Weekly fans feel a part of the DIRT TRACK RACING FAMILY
compared to 22% of Other Fans. 50% of the Weekly Fans indicate they
sometimes go to DWARF CAR RACES with their family and approximately 30%
always attend with their family. Nine out of ten Weekly Fans feel
drivers are a very positive role model for children and that RACING is a
sport that women can feel at home following.
Weekly Fans purchase over $1200 of RACING related products each
year, nearly 2-1/2 times the purchases of Other Fans. These fans and
their families have made an emotional connection with the sport, the
brand, the series and the drivers. This translates into meaningful
purchasing behaviors for sponsors.
RACING is a top premier sport in the United States, the #2 rated
regular season televised sport, with 75 million fans (one third of the
U.S. adult population). The DWARF CAR DIRT TRACK RACING fan base is
rapidly growing, follows the sport more, and is more brand loyal than
ever before. RACING sponsorship has never been more valuable.
DWARF CAR RACING IS THE ADVERTISING
The DWARF DIRT TRACK CARS are what the fans are watching
and that’s where your ad will appear. No other sport has such a
consistent level of product placement. DIRT TRACK fans make it a point
to purchase the products sponsoring racecars. Over the past few years,
RACING has been the fastest growing sport in America and each week,
millions of fans either watch or attend DIRT TRACK RACING at Ventura,
Bakersfield and Perris Raceway.
Just watch a DWARF CAR DIRT RACE and look at all the different
companies that sponsor the race teams. They all want to be a part of the
fastest growing audience ever. Take your tax-deductible contribution and
turn it into additional interest in your company.
We are searching for the right Advertising Partners who wish to
make a substantial impact in the Western United States in the DWARF CAR
DIRT TRACK RACING. Our advertising program includes packages that can be
tailored to meet your budgetary needs. Come join our team and see how
you and your company can benefit from that participation.
Consider sponsoring our team, making your company even more
successful! Be part of our winning team! We won’t let you down! We would
love to speak with you about your interest in sponsoring Brent Cusick in
2007.
SPONSORSHIP OPPORTUNITIES
The proposed rates below cover sponsorship opportunities available
for the 2007 DWARF CAR DIRT TRACK SEASON. Your company will receive
exposure as we race at Ventura, Bakersfield and Perris Raceway dirt
tracks.
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PRIMARY
SPONSORSHIP |
$1,600 |
DWARF CAR designed with your company
logo on the car.
CAR AND DRIVER AVAILABLE FOR YOUR EVENTS (on non-race dates) |
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ASSOCIATE
SPONSORSHIP |
$1,000 |
DWARF CAR designed with your company
logo on the car smaller than Primary Sponsor.
CAR AND DRIVER AVAILABLE FOR YOUR EVENTS (on non-race dates) |
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1 RACE
SPONSORSHIP |
$300 |
DWARF CAR designed with your company
logo on the car 4 x 8 decal. |
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